Lights Out: As part of a campaign to raise Alzheimer’s awareness, the Israeli Alzheimer Association (EMDA) attempted to convey the feeling of confusion and disorientation Alzheimer’s patients experience on a daily basis by showing thousands of moviegoers at the country’s largest cinema complex a different film than the one they expected to see.
[thanks simon!]
This is so powerful.
my grandmother has alzheimer’s...whole family. this is
This is really important for you all to watch!